a_ta 2014, themed present!, includes events structured in 4 major categories based on their respective target audience: EDUCATION, START, PROFESSION and STREET. The event entitled Profession minus architecture is part of the START category and is dedicated to young architects seeking to start their careers, as well as to all those interested in entrepreneurship and management in architecture.

The main objective of this series of conferences is to draw attention on how important good management is in the economy of an architectural practice. By presenting three specific case studies (three speakers, three architectural offices of varying scales: S- small, M- medium, L- large) we hope to emphasize the managerial issues derived from the different scales of the practices in question.

Topics such as marketing and communication strategies, inter-professional relationships, types of collaboration and the actual administration of an architectural practice are just a few of the subjects you are invited to follow during these conferences.

The event will take place Friday, on October 10th and will consist of the three presentations (S,M,L) followed by a discussion with the public on the topics proposed by the speakers. In the evening, you are invited to participate at the START – FEAST event, a literal feast during which the discussions initiated at the conferences will be reiterated in a less formal, more relaxed atmosphere.

For any other questions or further details about the event, you can contact us by e-mail on contact@anualadearhitectura.ro.